Motion Graphics video – Deloitte
For Deloitte’s innovative Automated Controls Testing Tool (ACTT), our team crafted a dynamic motion graphics video that brings ACTT’s purpose and functionality to life. The goal was to create a visually compelling narrative that clearly communicates ACTT’s critical role in enhancing and securing today’s information systems. From concept to final animation, we led with a comprehensive art direction that blended Deloitte’s trusted brand tone with modern visual appeal, setting the foundation for an engaging explainer video.
With thin strokes, clean shapes, a reduced number of colors, all of it promoting clarity of motion and therefore of the subject. The black and green colors were used as primary, being the essence of the Deloitte identity. Our creative process began by developing detailed storyboards designed to balance clarity with aesthetic impact. We aimed to make complex concepts, such as ERP system enhancements and automated control testing, accessible and engaging for rhe audience. By carefully planning each visual element, we ensured the video was both informative and aligned with Deloitte’s professional image. The storyboards provided a cohesive structure that guided the animation, laying out scenes that would seamlessly transition from one core concept to the next.
Using sleek, sophisticated animations, we demonstrated how ACTT strengthens ERP systems by focusing on essential controls like access security, data management, and automated compliance testing. Every animation was crafted with precision, illustrating ACTT’s functionality in a way that’s visually engaging yet easy to understand. Our team worked meticulously to maintain Deloitte’s brand identity while incorporating intuitive visual elements that simplified complex ideas. This approach allowed us to showcase ACTT as an indispensable tool for corporate governance and risk management.
Feel free to contact our motion graphics agency if you have any questions!