We are a motion graphics agency established in 2018, and our expertise now allows us to master multi-faceted styles of animation to perfection. It is true that it can sometimes be challenging for newcomers to navigate the definition of motion graphics, which subdivides into numerous specialties. We will try to summarize all these differences by using short sequences from our extensive portfolio as examples.

Motion Graphics Animation : Using often geometric shapes with meticulous attention to detail to play with the harmony between lines, shapes, and compositions. Transitions are fluid and coordinated to create a graphic choreography. This style enables highly structured storytelling with a clean and streamlined universe, perfectly suited for the tech, finance, and other industries that seek a high level of detail and precision.

Character Animation : Development of both simple and complex characters using illustration or minimalist graphics. Then, we integrate them into motion graphics or 2D animation by placing them in various contexts, everyday actions, or entirely original scenarios according to the storytelling needs. The only limits are those of our imagination.

Explainer Video (or Educational Animation): These are typically explanatory and informative motion graphics animations that, based on a strong storytelling approach, tell a real story. The content of these animations can be diverse and varied, but the combination of a quality voice-over and visuals allow for the sharing of any scenario. Whether it’s making complex information accessible or conveying a subject that cannot be shown through live-action footage, this technique provides a powerful editorial treatment that achieves its objective: effectively delivering a message.

Mixed Media Video : We’re the masters of fusion, blending animation techniques with diverse content sources like photos, drawings, and videos. Real-life footage intertwines with motion graphics animation, creating a dazzling spectacle that educates, entertains, and enthralls.

2D Animation (or cel traditional animation) : This technique offers complete creative freedom by drawing each sequence of the video “frame by frame” like a cartoon. 2D animation involves animating illustrations either by hand or using computer-based techniques on digital graphic tablets.

Mixed Animation (a blend of motion graphics and 2D animation): This category is not really “technical” but derived from our experience. Not all videos require the time-consuming process of 2D animation, which involves creating images frame by frame. This judicious mix achieves a subtle balance between different techniques to achieve high-quality animation while remaining affordable in terms of time and resources.

Kinetic Typography Animation : This technique delivers impactful messages by creatively animating text and words in motion graphics, reinforcing their impact and expressiveness while maintaining a minimalist visual style that offers numerous expressive territories to a motion designer.

Flat Design Animation : Simple geometric shapes and clean movements used to elegantly and minimally tell a story. Smooth transitions, camera movements, and very subtle visual effects create a sense of motion and energy for static elements such as logos or illustrations. This style, though simple, is meticulously crafted and allows us to tell complex stories while maintaining simplicity in motion graphics animation.

UX Animation : Primarily designed to showcase apps, websites, or software interfaces. These animations offer a dynamic and stylized navigation experience within the product context, replicating user actions such as scrolling, page transitions, button clicks, and more. Whether faithfully reproducing real interfaces or often presenting a more stylized version, these animations serve as an animated preview that can be used in various contexts.

Infographic Animation (or Data Motion Video) : Infographics allow for the presentation of a wealth of data and information on a given subject. By animating them using geometric shapes, icons, numbers, and typography, it becomes possible to convey even more information and, importantly, present it in an engaging and organized manner in the form of a video.

All these examples serve to “classify” the main types of animation, certainly there are projects that require specific development and do not fall into any of these categories. This can be either because they’re hybrids that mix different styles or because they are truly experimental, pushing the boundaries of creation even further.