Explainer Video – PerkinsWill
To celebrate 90 years of architectural innovation, Wideview created a 60-second corporate motion graphics video that seamlessly blends bold motion graphics. This corporate animation project was designed to captivate audiences while conveying the core values and collective vision of this globally recognized architecture firm.
The Brief: A High-Impact Video for a Prestigious Architectural Milestone
PerkinsWill approached Wideview with an ambitious objective: to create a high-impact video to mark their 90th anniversary. The global architecture and design firm was searching for a creative partner capable of executing a project combining style, energy, and sophistication. The brief called for a harmonious integration between eye-catching motion graphics and the firm’s existing photographic and video content, to create a visual piece worthy of our client elevated standards.
WIDEVIEW’s Creative Response: A High-Impact Vision
Wideview developed an ambitious creative response: a 90-second, high-impact, colorful and inspiring film, accompanied by empowering and feel-good music and voiceover. The studio’s objective was to captivate the audience from the first seconds and create a perfectly designed piece, matching the architecture firm’s reputation. Wideview leveraged dynamic motion and sophisticated visual composition to bring PerkinsWill values and collective vision to life.
We proposed using mixed media to present the firm’s works and employ graphic elements to nod to a flourishing future and reveal how architecture can make a positive impact on the world. This approach aligns with Wideview’s expertise in premium corporate videos that transform business messages into memorable visual experiences.
Creative Approach: Mixed Media Meets Bold Minimalism
Wideview’s creative vision centered on using mixed media to present PerkinsWill’s architectural works while nodding to a flourishing future. The studio developed a rich visual approach combining vibrant color blocks, photographs of architectural projects, and patterns inspired by nature, reflecting the sustainability at the heart of the firm’s designs. To inject energy and reference architectural drawing techniques, the team incorporated white sketches as simple line drawings, adding an artistic touch to the composition.
The design featured a bold, colorful line running throughout the video with gradient shades from the brand’s color palette, creating dynamic movement and high visual impact. Bold kinetic typography complemented this refined design, ensuring the video remained modern and aligned with the sophistication of PerkinsWill’s architectural work. This approach demonstrated Wideview ‘s ability to create corporate animations that balance contemporary aesthetics with strategic communication.
From Storyboard to Animation: Bringing the Vision to Life
Before starting the animation phase, Wideview developed a detailed storyboard allowing exploration of multiple possibilities for fluid transitions between sequences. This crucial step enabled the studio to build a visually coherent narrative and maintain harmonious balance throughout the corporate video, while facilitating early collaboration with the PerkinsWill client for quick integration of feedback before production.
During the animation execution, Wideview focused on the harmonious integration of PerkinsWill’s existing content with custom-created graphic elements. The animation team paid particular attention to precise synchronization between voiceover and visuals, controlled use of easing effects, and meticulous work on keyframes. The studio developed fluid transitions allowing natural progression from one architectural project to another, creating a captivating visual flow that perfectly embodied the firm’s excellence and vision.
Perkins&Will: Global Leader in Architecture and Design Since 1935
Founded in 1935, PerkinsWill is a global architecture and design firm recognized for its commitment to sustainability and creating places where humanity thrives in harmony with nature. With offices worldwide, the firm designs transformative projects in healthcare, education, culture, corporate, and infrastructure sectors, distinguishing itself through its regenerative design approach and leadership in sustainable architecture.
The Impact: Elevating Corporate Storytelling Through Motion Design
This anniversary project demonstrates how Wideview transforms corporate milestones into powerful visual experiences. For companies seeking to communicate their vision through premium corporate videos, Wideview offers recognized expertise in motion graphics and animation for the B2B sector, developing custom creative solutions that generate impact and support business objectives.
