Motion Graphics FRONT RAW

The pitch

Front Row sought to visualize their seven unique capabilities through animated icons that demonstrate how each service works in synergy to drive brand growth. They needed a clean, minimalist yet engaging style that reflects their sophisticated approach to brand development.

Front Row selected us to create seven animated icons in motion graphics, each reflecting one of their unique capabilities. They desired clean, seamless visuals that illustrate the essence of each capability, demonstrating how each one works in tandem with others to drive brand growth.

Geometric Motion Graphics: Minimalism and Efficiency

Motion graphics proved to be the optimal method for creating these icons, conveying the message in a creative, clean, minimalist yet engaging manner. The use of geometric shapes, with careful attention to detail to enhance the harmony between lines, shapes, and compositions, aligns perfectly with Front Row’s needs.

Creative Process: From Sketch to Animation

After a briefing on the requirements, we conducted extensive graphic research, starting with pencil sketches before moving to Adobe Illustrator to refine the evolution of vector shapes and the storyboard. This methodical approach allowed us to create fluid and coordinated animations.

Deliverables: Static Images, Loops, and Group Animation

Once each icon is animated, the rendering becomes fluid and coordinated, flowing together in a graphic choreography. The icons are available as still images, 5-second loop animations, and one group animation that demonstrates the synergy between all elements.

The client

School House has recently been rebranded as Front Row. Despite the change in name, their mission remains unchanged: to be a business partner that stimulates and nurtures brand possibilities on a global scale. Leveraging their in-depth expertise and proprietary technology, they design, market, distribute, and accelerate the world’s most influential and promising brands.