We had the pleasure of partnering with Uber to craft this motion design explainer video that breaks down the workings of their automated pricing system. The objective was clear: make a technical subject accessible and engaging to a wide audience. Using motion graphics allowed us to deliver Uber’s core message with clarity and impact—within just a few seconds.

The Process Behind an Efficient Explainer

At Wideview, our approach begins with a deep understanding of the product or service. We work closely with clients to distill their message into a concise script, followed by storyboarding and visual development. This framework ensures that every scene is intentional, building toward a clear and compelling narrative. Efficiency in storytelling is key—especially when every second counts.

From Concept to Clarity Through Design

Once the concept is locked in, our team brings the visuals to life using vibrant motion graphics. The goal is always to maintain a balance between educational value and visual appeal. A successful explainer video captures the viewer’s attention, simplifies the message, and creates lasting retention—all in under two minutes.

Flat Design Meets Dynamic Brand Energy

For Uber, we adhered to their brand guidelines by designing in a clean, flat style with dynamic transitions that mirror the company’s innovative spirit. The result is a video that’s both visually aligned with Uber’s identity and effective in communicating their pricing model. The simplicity of the design doesn’t just look good—it enhances understanding by stripping away distractions and focusing on what matters most.

About Uber

Uber is a global leader in mobility, revolutionizing the way people move through cities around the world. Known for its pioneering technology and user-first philosophy, Uber offers transportation, food delivery, and freight services across continents. With innovation at the heart of everything they do, Uber continues to reshape the future of urban mobility.