Explainer Video The Grid

For the U.S. Department of Energy, we created an explainer video that transforms the complex story of America’s power grid into an accessible and engaging narrative for both institutional stakeholders and the general public. 

Our editorial approach focused on demystifying highly technical energy concepts while maintaining the authoritative tone required for governmental communication, positioning the grid as “the most sophisticated machine ever created.”

This approach allowed us to illustrate abstract concepts like renewable energy integration and advanced storage technologies through both authentic documentary footage and precision-crafted animations. 

The mixed-media technique used by our motion graphics company proved essential for bridging the gap between complex engineering realities and public understanding, creating a visual language that feels both credible and compelling for this critical infrastructure story

Through elegant visual storytelling, this compelling explainer video pairs a clear, engaging voiceover with impactful motion graphics to give viewers insight into how the power grid operates, why renewable energy sources like wind and solar are shaping our future, and how innovative energy storage solutions will revolutionize our power systems.

This project underscores Wideview’s expertise in delivering high-quality institutional content for prestigious governmental and strategic organizations, ensuring that vital messages resonate clearly with both institutional stakeholders and the wider public.

With precision, creativity, and visual sophistication, Wideview’s New York studio continues to demonstrate how powerful motion graphics and strategically curated media can illuminate complex and critical topics.

Here are some other animations our explainer video agency has created for well-known clients: Deloitte, Brookfield Financial, Blumont, Coinbase, Segment.