The need: Animated digital content to present UNESCO Challenge

The Intergovernmental Oceanographic Commission (IOC) of UNESCO chose Wideview to create a series of 11 animated explainer videos in motion graphics to support The Ocean Decade Challenges.

The objective was to produce one video presenting the overall project and 10 motion graphics shorts, each showcasing one of the Decade’s challenges. These videos are used both for internal and external promotion and serve as key information tools to raise awareness about the Decade. They help keep the wider public and UNESCO stakeholders informed about new developments and advances. As an explainer video company, we were tasked with ensuring that each video was visually engaging and effectively communicated the core messages to a broad audience.

The answer: 11 Full illustrated Animated Explainer Videos

After proposing a graphic style involving characters and backgrounds, our explainer video company worked on a storyboard for all the content and developed, in the flat design style chosen by the client, all the frames including the characters and backgrounds we need for the overall storytelling of this project.

As we know, the ocean is in peril. Productive habitats from coastlines, coastal shallows, open ocean and deep seas are being lost or degraded. Over the coming decades, a rapidly changing climate, growing global population, rising food prices, and environmental stressors will have significant, yet highly uncertain, impacts on the ocean and thus on food security and human welfare.

In response to this need, the United Nations General Assembly (UNGA) proclaimed the “United Nations Decade of Ocean Science for Sustainable Development” for a 10-year period. It offers the ocean community a once-in-a-life-time opportunity to join efforts, mobilize resources, create innovative partnerships, and engage governments in moving towards the Ocean We Need for the Future We Want.

The Intergovernmental Oceanographic Commission (IOC) of UNESCO is a community of Member States that work together to observe, understand and manage the shared marine environment that unites us all. The deep ocean may be the last frontier of the planet but, for over half a century, the ocean has also played a leading role in building greater international cooperation.