An explainer video is a short, engaging, and informative animated video designed to simplify and visually convey a concept, product, service, or idea. Typically ranging from 30 seconds to a few minutes, these videos are widely used across various industries to communicate complex information quickly and effectively.

Companies and organizations leverage explainer videos for various purposes, from marketing and product demonstrations to internal training videos and customer education. These videos are especially useful for breaking down intricate topics, making them accessible and digestible for audiences in sectors like technology, healthcare, finance, and other sensitive industries.

By combining concise messaging with visually compelling animation, explainer videos serve as powerful tools for bridging the gap between complicated information and audience understanding. Whether used for corporate training, onboarding, or public awareness campaigns, they are essential assets for enhancing communication and engagement across diverse industries.

The Art of Simplification in Explainer Videos

The primary purpose of an explainer video is to simplify complex information and present it in a way that is easily understandable and relatable to the target audience. By combining visuals, audio, and storytelling techniques, explainer videos capture viewers’ attention, engage them emotionally, and deliver the intended message with clarity.

The Power of Storytelling to create impactful Explainer Videos

Animated explainer videos often incorporate a compelling narrative or storytelling element. These videos can evoke emotions, create a connection, and enhance the overall impact by telling a story that resonates with the audience. Storytelling techniques such as character development, conflict resolution, and relatable scenarios optimized with a clear storyboard help viewers empathize with and remember the message more effectively.

Crafting such a compelling video requires a well-thought-out video marketing strategy to ensure that the content aligns with the brand’s objectives and resonates with the target audience. Additionally, understanding the nuances of video content creation is essential to produce engaging and memorable explainer videos that effectively convey the intended message.

A Comprehensive Guide to Structuring Your Content

The structure of a good explainer video usually follows a specific format. It begins by addressing a problem or challenge faced by the audience. This sets the stage for introducing the solution, which is typically the product or service being promoted. The video then explains how the solution works and its key features or benefits, concluding often by providing a call to action. Writing the script is a key element for its success. Our copywriters are experienced in working on all types of topics and will be able to assist you at this stage if needed

1. Begin with the Audience’s Problem

The first step in structuring an animated explainer video is addressing a problem or challenge faced by your target audience. The goal is to emphasize the pain points or issues that need resolving. This empathetic approach helps grab your viewers’ attention as they recognize their own struggles in your narrative.

2. Introduce Your Solution

Once the problem has been outlined, it’s time to introduce your solution, typically the product or service you’re promoting. This crucial turning point shows the audience how you can resolve their issues, generating interest and optimism about what you have to offer.

3. Detail the Working and Features of Your Solution

After the solution has been introduced, the explainer video should delve into the specifics of how the solution works, its key features, and its benefits. This step provides a thorough understanding of your product or service, highlighting its unique selling points and demonstrating how it outperforms competing solutions.

4. Incorporate a Strong Call to Action

An explainer video should conclude with a compelling call to action (CTA). Whether it’s encouraging viewers to make a purchase, sign up for a newsletter, or visit your website, your CTA is the critical nudge that inspires viewers to take the next step in the customer journey.

5. Keep it Short and Engaging

The most successful animated explainer videos are brief yet impactful. They concisely present the problem, introduce the solution, and encourage action within a few minutes. Despite the time constraint, they remain engaging and informative, ensuring viewers receive the full message without feeling overwhelmed or bored. This balance between brevity and engagement requires careful scripting, intuitive visuals, and targeted editing.

Versatility and Use Cases of Explainer Videos

Explainer videos are versatile and can be used in various contexts. They are commonly found on company websites, landing pages, and social media platforms. Businesses use explainer videos to introduce their products or services, demonstrate their value proposition, and increase conversions. Educational institutions employ explainer videos to simplify complex topics for students. Non-profit organizations use them to raise awareness about their cause and encourage support. As an experienced explainer video maker, we can create videos for any style of business. There are no limits on who can benefit from this type of content.

Good explainer video is often the go-to choice for businesses looking to engage their audience quickly and effectively. They are a great way to showcase a product or service’s features and benefits in a visually engaging format. Whether it’s a custom animated video, a whiteboard video, or live-action explainer videos, there are plenty of options available to suit different needs and preferences.

Creating a Successful Explainer Video: Factors to Consider

When creating an explainer video, it is crucial to consider the target audience, their preferences, and the desired outcome. The script should be concise, compelling, and tailored to the viewers’ needs. The visuals and animations should be well-designed, visually appealing, and aligned with the brand identity. A clear and engaging voiceover or soundtrack can enhance the overall impact of the video.

Motion graphics are often utilized to add dynamism and interest to the visuals, making them more engaging for the audience. For corporate purposes, it’s essential to maintain a professional tone and appearance to make an explainer video. Businesses may choose to outsource the creation of their animated explainer to specialized production companies, especially those known for creating the best explainer videos in the industry like Wideview animation studio.

The Role of High-Quality Animated Content and Expert Teams

In a world saturated with information, creating high-quality content is more important than ever to stand out. Partnering with expert teams like Wideview can significantly enhance your ability to produce good explainer videos. Wideview’s seasoned professionals understand the intricacies of crafting engaging and effective explainer videos, from initial concept development to final execution. Leveraging their expertise can provide your message with the compelling, eye-catching presentation it needs to truly make an impact, thanks to a production created from scratch for each video, ensuring a quality that is unmatched compared to poorly made videos created from an explainer video template.

To summarize, an explainer video is a concise and visually appealing video that simplifies complex information and explains a concept, product, service, or idea. Explainer videos capture viewers’ attention, engage them emotionally, and effectively deliver information using visuals, storytelling, and concise messaging. They are versatile tools businesses, organizations, and individuals use to communicate their message, increase understanding, and achieve desired outcomes. The best type of explainer video often incorporates highly engaging animated elements that allow for creative storytelling. Video production companies like Wideview specialize in creating the best explainer video, leveraging graphic design and animation techniques to produce captivating content. Video marketing strategies often involve the use of explainer videos to promote products or services, as they can significantly enhance engagement and conversion rates.

Feel free to contact our motion graphics company if you need your own explainer video or if you have any questions!