Explore Apple’s evolution with this motion graphics explainer video. Discover historic products, key milestones, and everything that shaped Apple into an iconic brand. From the 1980s launch of the Apple II and the groundbreaking Macintosh, to the revolutionary iPod and iPhone, see how Apple transformed the tech industry through animated stories and expert video production.

This mixed media video follows a seamless process to bring Apple’s journey to life, showing how visionary leaders like Steve Jobs built a global powerhouse with innovation, storytelling, and their own videos designed to simplify complex ideas and connect the products with a broad target audience.

At Wideview we started by writing the script, then worked on the design of the styleframes, before developing a full storyboard beginning with the first models, specifically the Apple II and then the Macintosh. The computer that changed everything! Introduced in 1984, the Macintosh revolutionized personal computing with its intuitive graphical user interface and innovative design. It empowered users with a more accessible and visually engaging way to interact with their computers, with a point-and-click experience who inspired a generation of creatives and professionals. The Macintosh wasn’t just a computer; it was a cultural phenomenon that cemented Apple’s legacy in the tech world.

Journey back to 1984 with the debut of the first Mac OS, the operating system that introduced the world to the graphical user interface. Mac OS transformed computing by making it more intuitive and visually oriented, allowing users to interact with their computers using icons and windows instead of text commands. This groundbreaking software set the standard for user-friendly computing, influencing the development of future operating systems. Discover in this explainer video how Mac OS paved the way for modern computing experiences, contributed to the success of the Macintosh, and solidified Apple’s reputation for innovation. Explore the evolution of Mac OS and its enduring impact on technology.

Apple is a multinational technology company headquartered in Cupertino, California, USA. It is renowned for its innovative products such as the iPhone, iPad, Mac computers, Apple Watch, and various software services like iOS, macOS, and iCloud. Established in 1976, Apple has grown into one of the world’s most valuable companies, shaping the consumer electronics industry with its sleek designs, user-friendly interfaces, and ecosystem of apps and services.