Explainer Videos for Training – A Case Study with a Luxury Brand
With the rise of digital media, traditional training methods are becoming obsolete. As the explainer video training producer, Wideview creates high-quality animated training videos that simplify complex concepts and captivate employees. Unlike in-person training, which requires scheduling and physical presence, training explainer videos offer flexibility, allowing employees to learn at their own pace, anytime and anywhere. Engaging motion graphics make learning more interactive and effective, keeping viewers’ attention better than static presentations or lengthy manuals.
Beyond engagement, Wideview’s training explainer videos provide significant cost savings. By eliminating the need for on-site instructors, printed materials, and travel expenses, companies can streamline their training while reducing costs. A one-time investment in an explainer video leads to long-term efficiency, making it a budget-friendly and scalable solution. This is why businesses increasingly turn to Wideview for innovative and impactful employee training solutions.
Consider this case study of a series of animated videos that we created for the luxury brand Chanel.
With 310 boutiques around the world, this iconic luxury company has three main activities: Fashion, Beauty Fragrances, and Watchmaking/Jewelry. The boutiques are organized the same way, whether in Tokyo or New York. Likewise, the products are arranged in the same manner, and even their seasonal window displays are identical.
It would be almost impossible for the company to correctly and quickly convey all the additional information their local sales teams need to know to serve their high-end clientele around the planet. That’s why they call on our motion graphics agency to create elegant and engaging videos that, once translated into many languages, are shared with their collaborators. These videos are not only informative but also serve as online courses and educational content, helping to streamline the delivery of complex details and training materials across global teams.
These animated explainer video offer instructional content that may share information about the company or one of its services, explain how to perform a task, transmit new skills, or offer some other insight. For businesses, these videos are an excellent way to enrich their employees’ knowledge on a variety of subjects, ranging from new software to sales techniques or safety protocols.
What distinguishes these animated explainer training videos is their consistency, flexibility, and accessibility, making them an economical and efficient alternative to traditional in-person training. Unlike in-person sessions, which can be difficult to coordinate, these videos transform complex topics into an easy task by breaking them down into engaging visuals. Employees can learn at their own pace, whenever and wherever they want, ensuring a more personalized and effective learning experience.
Additionally, these videos offer unmatched adaptability. Companies can create explainer videos that are easily updated, ensuring that employees always have access to the latest information. With the ability to add music and high-quality narration, training videos become even more engaging, helping businesses communicate their message effectively while maintaining cost-efficiency.
The Growing Popularity of Animated Training Videos
Engagement through Animation: The training videos we produce at WIdeview are designed to capture attention and make the learning process more enjoyable. A fantastic video can significantly enhance engagement compared to written tutorials or lengthy instructions, making corporate training videos a preferred choice for most learners. By leveraging animation, we bring flexibility and creativity to training content, ensuring it remains fresh, interactive, and engaging, which is key to effective learning.
Cost-Effectiveness and Flexibility: Unlike traditional training methods that require scheduling, travel, and associated costs, corporate training videos offer a more efficient and budget-friendly solution. Employees can learn everywhere, whenever they want, and at their own speed, eliminating the need for in-person sessions and costly trainer fees. Producing a high-quality explainer training video is a one-time investment that provides ongoing value, ensuring consistent and accessible instruction without the recurring costs of internal experts or external trainers. A great training video not only reduces expenses but also enhances learning by adapting to each employee’s pace and availability.
Simplification of Complex Information: When we create explainer videos, our goal is to break down content into easily digestible, animated scenes, making it easier for learners to grasp difficult topics. This approach ensures a more engaging and interactive learning experience, particularly for industries that rely on different types of training content, such as those with complicated processes or highly technical information. Our process covers the whole process of video production, ensuring clarity, engagement, and effectiveness in delivering valuable knowledge.
Facilitation of the Onboarding Process: First impressions are crucial, and play a vital role in welcoming new employees. A great training video can offer a warm introduction to the company, explain work processes step-by-step, and ease the tension and anxiety often felt by new hires, ensuring a smooth onboarding process.
Creation of Happier and More Inspired Employees: These motion graphics animations, provided they are written by copywriters with a touch of humor, can also help maintain employee motivation and positivity, ultimately boosting productivity and overall job satisfaction.
Advantages of Explainer Video Animation-Based Learning
Animated training video offers a variety of benefits to the learner, including:
- Simplification of Complex Subjects: Online training videos are particularly effective when it comes to challenging topics that require an engaging and easy-to-understand approach.
- Improved Information Retention: Studies show that people retain information from videos five times more than that from reading.
- Versatility: Animated videos cater to different learning styles and can effectively communicate with a diverse audience.
- Promotion of Informal Learning: The playful nature of great training explainer videos encourages a more relaxed and engaging learning experience, promoting better understanding and retention of knowledge.
Key Elements of an Effective Training Video in Motion Graphics
Much like a well-made film, a truly training animated explainer should be engaging, informative, and clear. That’s why the creatives at Wideview tailor the content to the specific needs of our clients. Whether it’s graphic design, illustrations, or animation, everything must combine form and substance.A successful video must be relevant to captivate and retain the viewer’s attention. Moreover, it should be short enough to ensure that viewers stay engaged and retain the information. The training video script needs to be well-crafted, and our copywriters, who are experienced in this, can help if needed
Companies such as Chanel, Twilio, Coinbase, Cloudsphere have all seen substantial returns on investment in animated explainer video learning compared to traditional in-person training. In addition to cost savings, a training video can also contribute to employee retention, with 93% of employees more likely to stay longer in a company that invests in their career. With the added benefits of convenience, engagement, and adaptability to modern and busy lifestyles, training videos prove to be an invaluable tool in contemporary corporate culture.
Contact us if you’re looking to produce a training explainer video.