At WIDEVIEW we were happy to create the whole art direction, the character design and of course, the mix of character motion graphics and 2D traditional animation on this Twilio Flex video.

Featured as the welcome video on Twilio Flex’s main landing page, it was meant to serve as the perfect introduction to this client solution for its numerous international partners such as Uber, Airbnb, WhatsApp, Salesforce, and countless startups.

Twilio Flex represents a new approach to enterprise cloud software that allows web developers and partners to build, deploy, and test contact center solutions that fit within existing systems without having to start from scratch.

The production pipeline for this explainer video broadly follows the logical pattern of this type of production. In parallel with writing the voice-over script we work on the artistic direction and the character design.

An explainer video is a short, engaging, and informative 2D or 3D animated video designed to explain a concept, product, service, or idea concisely and visually appealingly for audiences in sectors like technology, healthcare, finance, and other sensitive industries.

To find the perfect character style for the film and that suits our client, we make numerous sketches to find the shapes, faces, features and general appearance of the illustration. At the end of this research, when the character is validated, we carry out what we call the “turn” which allows us to see it from different axes, in order to then be able to integrate it into the animation while keeping its proportions.

Once the previous illustration and character design stage is completed, we integrate all of this into a well-detailed sketched storyboard.

The animation in this video is a mix of motion graphics, which allows for smooth movement through two complementary techniques that we frequently use at Wideview for this type of animated content. As one of the best explainer video company, we pride ourselves on utilizing these methods to create dynamic, engaging visuals that clearly communicate complex ideas, ensuring every project meets the high standards expected by our clients.

Feel free to contact our motion graphics agency if you have any questions!