We are a motion graphics company established in 2018, and our expertise now allows us to master multi-faceted styles of animation to perfection. It is true that it can sometimes be challenging for newcomers to navigate the definition of motion graphics, which subdivides into numerous specialties. We will try to summarize all these differences by using short sequences from our extensive portfolio as examples.

Motion Graphics (also called motion design) Animation

Motion graphics is a form of animation that combines graphic design and movement to create engaging visual content. Often using geometric shapes, animators craft compositions with meticulous attention to detail, playing with the harmony between lines, shapes, and transitions. The animation process involves fluid, coordinated transitions that form a graphic choreography, making complex concepts visually appealing. Using animation software like Adobe After Effects, our motion designers create a clean, streamlined universe that is ideal for industries like tech and finance, where precision and a high level of detail are essential for structured storytelling.

Character Animation

Development of both simple and complex characters using illustration or minimalist graphics. Then, we integrate them into motion graphics design or 2D animation by placing them in various contexts, everyday actions, or entirely original scenarios according to the storytelling needs. The only limits are those of our imagination.

Motion Graphics Explainer Video (or Educational Animation)

These are typically explanatory and informative motion graphics animations that, based on a strong storytelling approach, tell a real story. The content of these animations can be diverse and varied, but the combination of a quality voice-over and visuals allow for the sharing of any scenario. Whether it’s making complex information accessible or conveying a subject that cannot be shown through live-action footage, explainer videos provides a powerful editorial treatment that achieves its objective: effectively delivering a message.

Mixed Media Motion Graphics (or video collage)

We’re the masters of fusion, blending animation techniques with diverse content sources like photos, moving images, drawings, videos and graphic elements. Real-life footage intertwines with motion graphic animation, creating a dazzling spectacle that educates, entertains, and enthralls.

2D Animation (or cel traditional animation)

This technique offers complete creative freedom by drawing each sequence of the video “frame by frame” like a cartoon. 2D animation involves animating illustrations either by hand or using computer-based techniques on digital graphic tablets. This style is mainly used for high-quality animations, advertising, music video, billboard media, Instagram or TikTok ad stories

Mixed Animation (a blend of motion graphics and 2D animation)

This category is not really “technical” but derived from our experience. Not all videos require the time-consuming process of 2D animation, which involves creating images frame by frame. This judicious mix achieves a subtle balance between different techniques to achieve high-quality animation while remaining affordable in terms of time and resources.

Kinetic Typography Animation

This technique delivers impactful messages by creatively animating text and words in kynetic type motion graphics, enhancing their expressiveness while maintaining a minimalist visual style. It offers numerous expressive opportunities for motion designers to introduce information at various moments throughout the animation. In recent years, this style has gained popularity across multiple platforms, especially in social media, where concise and visually striking content is essential for engagement. Kinetic typography is also widely used in broadcast design, opening titles, and event productions, allowing for dynamic and memorable presentations.

Flat Design Motion Graphics Animation

Simple geometric shapes and clean movements used to elegantly and minimally tell a story in flat design motion graphics. Smooth transitions, camera movements, and very subtle visual effects create a sense of motion and energy for static elements such as logos or illustrations. This style, also called flat motion design, is meticulously crafted and allows us to tell complex stories while maintaining simplicity in motion graphics animation.

UX Animation

Primarily designed to showcase apps, websites, or software interfaces in UX motion graphics. These animations offer a dynamic and stylized navigation experience within the product context, replicating user actions such as scrolling, page transitions, button clicks, and more. Whether faithfully reproducing real interfaces or often presenting a more stylized version, these animations serve as an animated preview that can be used in various contexts.

Infographic Animation (or Data Motion Video)

Infographics allow for the presentation of a wealth of data and information on a given subject. By animating them using geometric shapes, icons, numbers, and typography, it becomes possible to convey even more information with motion graphic and, importantly, present it in an engaging and organized manner in the form of a video.

All these examples serve to classify the main types of animation; however, it’s important to note that there are numerous video projects that require specific development and don’t fit neatly into any of these categories. This could be due to their hybrid nature, blending different styles such as specific graphic design with motion graphics, or because they are experimental in nature, pushing the boundaries of what we typically associate with animation with Adobe after effects. These projects often challenge the norms of both motion graphics and graphic design, offering a fresh perspective for viewers and creators alike. At Wideview a film director might use motion graphics as a powerful tool to enhance your storytelling and incorporating innovative animation techniques that go beyond the conventional.

Our animators are highly skilled and bring extensive experience to every project. Motion graphic design is a powerful tool for storytelling, pushing beyond the traditional boundaries of static graphics and evolving into something innovative and dynamic. These projects aren’t just reserved for large productions; they are increasingly utilized on social media, where fast, impactful animations are essential for capturing attention. Whether it’s for branding, advertising, or education, motion graphics offer a unique way to engage audiences in ways that static graphics simply can’t.