With the rise of digital media, traditional training methods are rapidly becoming obsolete. For several years now, an educational tool gaining significant ground is the use of animated training videos with motion graphics. These productions provide an innovative and highly accessible way for employees to acquire new skills or improve existing ones. Unlike in-person training that is time and location-dependent, training videos offer flexibility, allowing learners to access them at their convenience and remotely.  

With training animated explainer videos, the savings generated by the company is considerable. But what sets training videos apart, and why are they becoming a popular tool in the corporate world?

What distinguishes these motion graphics training videos is their consistency, flexibility, and accessibility, making them an economical alternative to traditional in-person training. They allow employees to learn at their own pace, whenever and wherever they want, and they are easily revisable, which helps to transmit updated information with great reactivity.  

Engagement through Animation: The training videos we produce at our motion graphics agency are designed to capture attention and make the learning process more enjoyable. Compared to written tutorials or lengthy instructions, corporate training videos are more engaging and interactive, making them a preferred choice for most learners. When you’re creating training videos, animation allows for flexibility and creativity, ensuring content remains fresh and engaging, which is key.

Cost-Effectiveness: Contrary to popular belief, producing high-quality corporate training videos is often more cost-effective than hiring trainers and covering their travel expenses. The cost of producing employee training video is a one-time investment, unlike the recurring costs associated with internal experts or external trainers. For instance, Microsoft’s decision to replace in-person training with videos reduced their training costs from $320 to $17 per person, showcasing how a great training video can significantly lower costs while maintaining high-quality instruction.

Simplification of Complex Information: Effective training video break down complex information into easily digestible, animated scenes, making it easier for learners to understand difficult concepts. This approach allows for a more engaging and interactive learning experience, ideal for industries with complicated processes or technical content.

Facilitation of the Onboarding Process: First impressions are crucial, and play a vital role in welcoming new employees. A great training video can offer a warm introduction to the company, explain work processes step-by-step, and ease the tension and anxiety often felt by new hires, ensuring a smooth onboarding process.

Creation of Happier and More Inspired Employees: These motion graphics animations, provided they are written by copywriters with a touch of humor, can also help maintain employee motivation and positivity, ultimately boosting productivity and overall job satisfaction.  

Advantages of Explainer Video Animation-Based Learning

Animated training video offers a variety of benefits to the learner, including:  

• Simplification of Complex Subjects: Online training videos are particularly effective when it comes to complex subjects that require an engaging and easy-to-understand approach.  
   
• Improved Information Retention: Studies show that people retain information from videos five times more than that from reading.  
   
• Versatility: Animated videos cater to different learning styles and can effectively communicate with a diverse audience.  
   
• Promotion of Informal Learning: The playful nature of great training videos encourages a more relaxed and engaging learning experience, promoting better understanding and retention of knowledge.

Key Elements of an Effective Training Video in Motion Graphics

Much like a well-made film, a truly training video should be engaging, informative, and clear. That’s why the creatives in our motion graphics animation studio tailor their content to the specific needs of the client. Whether it’s graphic content, illustrations, or animation, everything must combine form and substance.A successful video must be relevant to captivate and retain the viewer’s attention. Moreover, it should be short enough to ensure that viewers stay engaged and retain the information. The training video script needs to be well-crafted, and our copywriters, who are experienced in this, can help if needed
   
Companies such as Microsoft, IBM, and Caterpillar Inc. have all seen substantial returns on investment in animated video learning compared to traditional in-person training. In addition to cost savings, a training video can also contribute to employee retention, with 93% of employees more likely to stay longer in a company that invests in their career. With the added benefits of convenience, engagement, and adaptability to modern and busy lifestyles, training videos prove to be an invaluable tool in contemporary corporate culture. Contact us if you’re looking to make a training video.