As an explainer video company, we had the opportunity to create a 2D animation video that retraces the rich history of the Embryolisse brand. The soft colors and illustrative style were carefully chosen to reflect the clean, delicate universe of this iconic French skincare brand.

After collaborating with the client on the scenario and voice-over script, we developed two distinct creative directions. Through several styleframes, we helped the client select the perfect color scheme and graphic style to bring their story to life in this explainer video.

Based on the storytelling and voice-over script, we created a complete storyboard (with sketched keyframes at different moments of the 2D animation) to have a clear vision of the whole project before diving into the animation process.

The explainer video story: In the 1950s, in Paris, Dr. Tricot, a dermatologist, conducted numerous researches. He wanted to create a simple, universal, and accessible product that could treat skin pathologies of his patients.

After many trials, he found THE formula: the Embryoliss Lait-Crème Concentré was born. Embryoliss products quickly spread all over France and then worldwide! Embryoliss products arrived in the bathrooms of VIPs and celebrities, always looking for the best cosmetic innovations from medical research.

We created this illustrated 2D animation in our motion graphics studio in New York. For this film, we relied on historical documents, including photos, which were transformed into illustrations and then integrated into our animation solution by our motion graphic designers.

Feel free to contact our motion graphics studio if you have any questions!