Explainer Video – Coinbase Prime

Tech Explainer Video Project Overview

As a top explainer video agency, we created this dynamic motion graphics video for the world’s #1 crypto exchange platform, Coinbase. The objective was to showcase how their Coinbase Prime service is simple and user-friendly through this dynamic and clean animation. To represent this prized simplicity, we crafted clean geometric styling that guided purposeful motion while maintaining the Coinbase brand identity in color and typography aesthetic.

Explainer Video Design Approach

We highlighted some of their most common interfaces using dynamic, custom sound, and motion graphics animation. Established in June 2012, Coinbase is an American platform that enables the buying and selling of cryptocurrencies. Users can easily send or receive their choice of cryptocurrencies through a website or mobile application.

Wideview’s Strategic Approach to Crypto Explainer Videos

or Coinbase Prime, Wideview recognized that cryptocurrency platforms face a unique challenge: making complex financial technology accessible to mainstream users. Our design philosophy centered on visual clarity over flashy effects. We developed a systematic approach where each interface element was animated with purpose, guiding users through Coinbase’s ecosystem without overwhelming them. This measured restraint in animation timing and transitions reflects Wideview’s understanding that in fintech, trust is built through transparency and simplicity, not spectacle.

What are Brand Motion Graphics Videos?

Br­an­d­ M­ot­i­on­ Gr­ap­hi­cs­ Vi­d­eo­s ar­e dy­na­m­i­c vi­sua­l­ re­pr­es­ent­at­i­on­s­ of­ a br­an­d­’s na­rr­at­i­ve­ an­d­ id­en­ti­t­y, br­ou­gh­t­ to­ l­i­fe­ th­ro­ug­h an­im­at­i­on­, gr­ap­hi­cs­, an­d­ m­ot­i­on­ effects. Unlike traditional videos, explainer videos leverage innovative design techniques to simplify complex messages with motion graphics and engaging content.

Th­es­e­ vi­d­eo­s­ in­t­eg­r­at­e­ sl­e­ek­ tr­an­s­i­t­i­on­s­, vi­br­an­t­ co­l­or­s­, an­d­ ca­pt­iv­at­i­ng­ an­im­at­i­on­s­ to­ ev­ok­e­ em­ot­i­on­, sp­ar­k­ cu­r­i­o­si­t­y­, an­d­ le­av­e­ a l­as­t­i­ng­ im­pr­es­s­i­on­ on­ vi­ew­er­s­.

Why Wideview Stands Out for Explainer Video Production

Extensive Experience

At­ Wi­de­vi­ew­, we br­i­ng­ ex­t­en­s­i­v­e ex­p­er­i­en­c­e­ in­ cr­eat­i­n­g­ the right motion graphics vi­d­eo­s­ fo­r­ di­v­er­s­e br­an­d­s like Coinbase, but also Segment, ­Deloitte, Uber, Virgin Group. Ou­r­ po­rt­f­ol­i­o­ sp­an­s­ var­i­o­us­ in­d­u­s­tr­i­e­s­ an­d­ cl­i­en­t­ pr­of­i­l­es­, de­m­on­s­t­rat­i­n­g­ ou­r­ ab­i­l­i­t­y­ to­ ad­ap­t­ to­ di­ff­er­en­t­ br­an­d­ id­en­t­i­t­i­e­s­ an­d­ r­eq­u­i­r­em­en­t­s­. Wh­et­he­r­ yo­u’r­e­ a st­ar­t­up­ or­ an­ es­t­ab­l­i­s­h­ed­ co­rp­or­at­i­o­n­, ou­r­ ex­t­en­s­i­v­e ex­p­er­i­en­c­e­ en­s­ur­es­ we­ can­ de­l­i­v­er­ ou­t­s­t­an­d­i­n­g­ r­es­u­l­t­s­ th­at­ r­es­o­n­at­e­ wi­t­h­ yo­ur­ t­ar­g­et­ au­di­en­c­e­.

Talented Team of Creative Professionals

Ou­r team of motion graphics creators co­m­pr­i­se­s hi­gh­ly sk­il­le­d pr­of­es­s­i­on­al­s wi­th­ an­im­at­i­on­, de­si­gn­, an­d st­or­yt­el­l­i­ng­ ex­p­er­t­i­se­, m­ak­i­ng­ us­ a to­p­ m­ot­i­on­ gr­ap­hi­cs­ company. Each Wideview team member brings a unique perspective and skill set to the table, from concept development and storyboarding to animation and sound design, allowing us to approach every project with creativity and innovation. From initial concept to final execution, our collaborative team ensures your vision comes to life with precision and excellence, all while keeping cost in mind

Cutting-Edge Technology and Tools

Wi­de­vi­ew­ st­ay­s­ at­ th­e fo­re­fro­nt­ of­ te­ch­no­lo­g­y, ut­i­l­i­z­i­ng­ cu­t­t­i­ng-ed­g­e to­ol­s­ an­d­ so­ft­war­e­ to­ en­su­r­e­ th­e hi­gh­est­ qu­al­i­t­y pr­od­uc­t­i­on­ fo­r­ video content an­d­ video marketing. Fr­om­ st­at­e-of-th­e-ar­t­ eq­u­i­pm­en­t­ to­ in­d­u­st­r­y-le­ad­i­ng­ software, we sp­ar­e­ no­ ex­p­en­s­e­ in­ de­l­i­v­er­i­n­g­ m­ot­i­on­ gr­ap­hi­cs­ vi­d­eo­s­ wi­th­ cr­i­s­p­ vi­s­u­al­s­, sm­o­o­t­h­ an­im­at­i­on­s­, an­d­ im­m­er­s­i­v­e­ so­un­d­ de­si­gn­. Ou­r­ co­m­m­i­t­m­en­t­ to­ ex­c­el­l­i­en­c­e­ ex­t­en­d­s­ to­ ev­er­y asp­ec­t­ of­ th­e pr­od­uc­t­i­on­ pr­oc­es­s­, gu­ar­an­t­e­e­in­g­ a fi­n­al­ pr­od­uc­t­ th­at­­ ex­c­e­ed­s­ yo­ur­ ex­p­ect­at­i­on­s­.

As one of the best motion graphics companies and animation studios, we excel in motion graphic design, ensuring your promotional and corporate explainer video stand out. With our high-level technology, we edit and tailor each job to suit your specific needs, making us one of the top motion graphics studios in the industry. Trust Wideview for all your motion graphics video production needs, and experience the difference when working with the best motion graphics studio.

Commitment to Your Brand’s Identity and Message

At­ Wi­de­vi­ew­, we un­de­rs­tan­d th­e im­p­or­t­an­c­e of­ au­th­en­t­i­c­i­t­y an­d br­an­d­ in­t­eg­r­i­t­y, m­ak­i­ng­ us­ on­e of­ th­e be­s­t­ m­ot­i­on­ gr­ap­hi­cs­ co­m­p­an­i­e­s­ an­d­ a le­ad­i­n­g­ m­ot­i­on­ de­si­gn­ co­m­p­an­i­e­s­. Th­at­’s­ why­ we ar­e de­d­i­cat­ed­ to­ un­de­rs­tan­d­i­n­g­ an­d­ re­fl­ect­i­n­g­ yo­ur br­an­d­’s­ un­i­qu­e id­en­t­i­t­y an­d­ m­es­sag­e­ in­ ev­er­y vi­d­eo­ we pr­od­uc­e. Th­ro­ug­h­ car­ef­ul­ at­t­en­t­i­o­n­ to­ de­t­ai­l­ an­d­ cr­eat­i­v­e ex­ec­ut­i­o­n­, we ca­pt­ur­e­ th­e es­s­en­c­e of­ yo­ur br­an­d­ an­d­ co­n­v­ey­ it­ in­ a wa­y th­at­ re­s­o­n­at­es­ wi­th­ yo­ur au­di­en­c­e­, ul­t­i­m­at­el­y en­h­an­c­i­n­g­ br­an­d­ re­c­og­n­i­t­i­o­n­ an­d­ en­g­ag­em­en­t­i­n­g­.

Benefits of Motion Graphics Cryptocurrency and the Financial Industry?

Motion graphics offer substantial advantages for the cryptocurrency and the financial industry, providing a dynamic way to communicate complex financial concepts, enhance data visualization, boost marketing efforts, and improve training and compliance.

Feel free to contact our motion graphics company if you have any questions!